iNetic Traction Case Study: Modernized UX/UI & High-Performance WordPress Site

Scope of Work

iNetic Traction, based in the UK and their goal was to revamp their online presence, aligning it with a fresh brand identity to connect more effectively with clients.

Our project with iNetic Traction involved end-to-end UX Strategy, UI Design, Development, and ongoing Support & Maintenance. The objective was to create a responsive, visually engaging website that reflects the brand’s modern edge and provides a seamless user experience across all devices.

Process & Approach

UX Strategy & UI Design

Collaborated with iNetic Traction to identify user needs and align design choices with their refreshed brand image. Utilizing Adobe Suite and Figma, we created a trendy and functional design that speaks to their brand values and engages their audience

Responsive, High-Performance Development

Built a WordPress-based website optimized for responsiveness and speed, ensuring a consistent experience on mobile, tablet, and desktop devices

CMS Website

Implemented a WordPress backend as the CMS, along with a responsive design in the front-end, and a seamless user experience tailored to high-engagement interaction.

Ongoing Support & Maintenance

Regular updates and maintenance ensure optimal performance and alignment with evolving digital standards.

3D Video Design

Covering all aspects of the drivetrain motors, we designed and developed a 3D video for them

Outcome

The revamped website improved load speeds to 3.5 seconds and showcased iNetic Traction’s renewed brand identity.

Enhanced site responsiveness and modernized design increased customer trust and brand credibility, leading to a 55% engagement rate uplift. This increase reflects stronger customer interaction and solidifies iNetic Traction’s digital presence in a competitive market.

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